Tackling Our Planetary Crisis with a Circular Approach

Our current linear economy following a “take, make, waste” model is incompatible with a sustainable future for 9 billion people in 2050.
The world’s population is growing and with it is the demand for raw materials. However, the supply of raw materials is finite. The waste and pollution resulting from a linear model threatens ecosystems and human health.
PLASTIC WASTE WILL OUTNUMBER THE WORLD’S ENTIRE FISH POPULATION BY 2050
RESOURCE EXTRACTION ACCOUNTS FOR 50% OF GLOBAL CO2 EMISSIONS
THE PLASTIC INDUSTRY WILL SOON ACCOUNT FOR 20% OF THE WORLD’S TOTAL OIL CONSUMPTION
Implementing a Circular Economy is our best shot at solving the three planetary crisis of pollution, biodiversity loss and climate change.
For example, a circular economy for plastic would lead to global savings of $200 billion per year, reduce emissions by 25% and create 700,000 new jobs by 2040 when compared to the current business-as-usual scenario (Ellen MacArthur Foundation).
A circular economy closes the current linear model’s loopholes of material waste and finite resources extraction.
The new framework relies on three principles: Eliminate waste and pollution, Circulate materials and products, and Regenerate resources. Circularity can be applied across nearly every industry and employs innovative solutions to create a closed-loop system where resources are recuperated and regenerated in a sustained manner.

Learn more about the circular framework on the Ellen MacArthur Foundation
website.

Learning about the Circular Economy and Upstream Innovation is only the start of your journey...

Read our NEWS & BLOG to learn about on-the-ground efforts

If you want to be PART OF THE CIRCULAR CHANGE in your country, contact us today.

Explore our KNOWLEDGE HUB for a deep dive into the topic